Employers hiring 'socially certified' people?

In today's world, it is no secret that most of us lead two lives that are quite closely interconnected. One is our real day-to-day life, which still relies on human interaction, verbal speech and body language, and the other is our online world; which has none of the above.

In the same way we lead these two lives, we have developed two different reputations; one is our real life  and the other, which many usually refer to as their 'social reputation'.

Social reputation lives on the idea that a group of people perceive you in a certain way. It relies on forming or building a perception (true or false) and getting people to buy into that perception. The main issue in today's world is that the people that would stand and support that perception on the social media front would not necessarily know if that perception is true or not.