Standard Chartered
Client
Finance
Industry
Online Marketing
Project Type
Here for Good, an interactive online campaign.
The Campaign
That is what we asked Standard Chartered customers on Facebook in order to create a compelling online campaign to promote the banks brand message Here for Good.
The Mechanics
The campaign allowed users to submit messages, photos and videos that explain what Here for Good means to them. Each submission would be represented as a dot on the application. All dots together would create the Skyline of the users capitol. The campaign was targeting multiple countries in The Middle East.
The Design
The campaign was supported by banner ads and social media outreach to generate online buzz.
The campaign was targeting 7 countries and reached thousands of users via Facebook and Twitter.
Every participant could win a trip to the UK to see Liverpool FC live.
The Result
Thousands of users participated in the campaign and the result was an exciting online campaign hosted on Facebook that created brand awareness across multiple countries.
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