Prototype was tasked to create a personal banking experience for NBQ that would enable retail customers to consume, engage, and interact more effectively with the bank.
Prototype had to work closely with NBQ to define the information architecture and content requirements for the new website. This included a user-centric approach to UX, that started with focus group research, which was then translated into the modern information architecture for the site.
Creating a new retail banking experience for NBQ that would set the bank apart from the competition and support marketing initiatives.
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