Rainbow Milk
Client
FMCG
Industry
Online Marketing
Project Type
Prototype developed the online game Rainbow and Slides.
Overview
Prototype developed the online game, Rainbow and Slides for Rainbow Milk.
The game concept was based on the original snakes and ladders game where the user has to cast a dice and move along the game board, avoiding slides and catching rainbows. The game was targeted towards the younger audience of Rainbow Milk as well as parents that could let their children play this simple yet entertaining game. A competition where the fastest players could enter a weekly draw to win prizes was part of the campaign. The game itself was a great success as it increased the time spent with the brand on Facebook and resulted in more fans for Rainbow Milk.
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Prototype is a Digital Strategy & Transformation Agency founded in 2010 with the goal to help companies innovate and become digital industry leaders.
As a UX-focused digital agency, we create digital strategies & technology solutions from our offices in Dubai.
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